200 billion water purifier market into the second half, clos
To maintain a normal life, air and water indispensable, and have no choice.
With the recent growing importance of healthy drinking water, water purification and gradually change the concept, Chinas water purification industry is showing rapid development of explosive. Only in the first 10 months of 2016, the national water purification equipment total sales 23.1 billion yuan, an increase of 20% is expected this year the market will reach 285 yuan, an increase of 24%. The industry generally predict that by 2020, China water purifier market up to 35% penetration in urban households, the correspondence holdings of 93.79 million units in the next five years is expected to reach 11% CAGR.
with the most simple, conservative approach can be roughly calculated the water purification market potential size: more than 13 million people nationwide, more than 400 million households, according to a minimum configuration of a product five-year replacement cycle is 80 million units a year, an average of 2,000 yuan, that is 160 billion yuan, if coupled with the commercial market, the potential market size will exceed 200 billion yuan.
Chen Gang, deputy secretary general of China Household Electrical Appliances Association, said this, water purifier is one of my countrys home appliance industry segments in recent years, the fastest growing. According to Ovid cloud network data show that in 2014, Chinas water treatment industry retail sales of 12.1 billion yuan, an increase of 53.9%, in 2014 water purifier company has more than 4500, with an air purifier, become two in the appliance industry lead the growth category.
water industry considerable market potential and growth, attracting thousands of enterprise influx. According to public information, my countrys production of water purifier business about more than 3000, an annual business of about 40%. However, while prospects, but in Europe and America and other developed countries and up to 80% of the water purifier penetration rate compared to our current water purifier penetration rate of only between 5% -8%, the utilization rate of the household water purifier less than 2%. "With so many companies to compete, on the one hand, because compared to Europe, America, Japan and South Korea the water purifier market 60% to 90% penetration, Chinas overall penetration rate of less than 5%; on the other hand, because the water purifier profit space than traditional appliances. "in the president of the Guangdong Association of sink water purification equipment are in view.
related media visited the Guangzhou market, found that home appliances, home appliance chain in sales of large water purifier brand as many as dozens,Including the United States, liters, Patio, Angel, EcoWater other foreign brands, priced from 3000-20000 per month, the average price of 4,000 yuan. Insiders revealed that, compared with the traditional large appliances more than ten percent of the average profit, water purification product margins at least 50% or even higher.
The reason why the gap is so large, and consumer acceptance of low water industry are closely related. Since there is no uniform industry standard specifications and prices, resulting in uneven quality water purifier, the price disparity. As the industry profits as high as 40-50%, resulting in constantly watched eater incoming. According to incomplete statistics, my countrys water purifier brand has reached 5600.
In fact, "more from water purification effect, microfiltration <瓒呮护<绾虫护<鍙嶆笚閫忋€傚尯鍒嗗井婊ゃ€佽秴婊や笌绾虫护銆佸弽娓楅€忓緢绠€鍗曪細鍓嶈€呬笉闇€鎻掔數;鍚庤€呰鏈夊鍘嬫锛岄渶瑕佹彃鐢点€傚叾涓紝寰护鎶€鏈瓟寰勮緝澶э紝鍙彲绁涢櫎鎮诞鐗╋紝鍙嶆笚閫忚啘鐨勭瓑鏁堝瓟寰勬渶灏忥紝鐞嗚涓婂彧鍏佽姘村垎瀛愰€氳繃銆傗€濆噣姘村櫒涓撳鏉庢案鍒氫粙缁嶈锛屾椿鎬х偔鍑€姘村櫒涓昏浠ユ椿鎬х偔鍚搁檮涓轰富锛屽彲浠ユ敼鍠勬按璐ㄥ彛鎰燂紝绁涢櫎鏈夋満鐗╁強娑堟瘨鍓骇鐗╋紝鏃犲簾姘达紝淇濈暀姘翠腑鐨勬棤鏈虹瀛愩€傚井婊ゃ€佽秴婊ゅ噣姘村櫒涓昏閲囩敤涓┖绾ょ淮瓒呮护鑶滐紝鑳界闄ら绮掔墿銆佺粏鑿屻€佹秷姣掑壇浜х墿銆?/p>
However," because the country no uniform industry standards, consumer awareness of water purifier is not high, so that the water purification industry was mixed, consumer complaints against the use of cost is also relatively common. "Water purifier Insiders pointed out that for consumers, buy a water purifier should not focus only on price, but also consider precision cartridge filter, service life and maintenance cost. At present, there can be solved a full range of needs purification filter material is ultrafiltration membrane, water purifiers, mostly traditional PP cotton, activated carbon-based filters, ranging from market price of 300 yuan -1000 yuan, but because of the sewage and can not be replaced every few months to be so filter effects and the cost of replacement materials are unsatisfactory.
after-sales lag is also one of the major bottlenecks in our water purifier market development, some companies simply sell products regardless of service, consumers can not guarantee safety of drinking water, led to the water industrys credibility is damaged, it has also become the biggest concern when consumers buy water purifier. China Association for quality inspection of water purification equipment special committee chairman and secretary general Dengrui De said, "in the current circumstances, the blind expand the scale of production and not pay attention to the quality of the business is undoubtedly in gambling winning or losing. "In addition, strict governance, let inferior products have no market, and firmly correct inferior product under reverse the expulsion of good products out of the phenomenon, the water purifier market will regulate the development and integrity of services.
In addition, the current water purification waste water is still high, high energy consumption issues that hinder many consumers demand, while not in line with the national policy of saving resources. with the national water policy and mandatory national standard water-efficient, water-saving net water is sure to increase the interest of consumers use water purifier, suctionCited the attention of consumers, the high rate of waste water purifier business will certainly be eliminated.
China water purifier market analysis report pointed out, the whole house water purification system will become the new consumer demand. Future water purifier only to the user demand-driven, continuous improvement of product performance and design, in order to gain market initiative. "Whether from the current number, size, production capacity and consumer demand point of view, or from the integration of resources, standardize the market requirements and state supervision point of view, re-shuffle, integration of resources, bigger and stronger integration and joint development direction and future the only way. "
based on this, many people in the industry view, Chinas water industry has come to bid farewell to the era of running blindfolded, about to enter the reshuffle.
本文由Philips water purifier发布于About us,转载请注明出处：200 billion water purifier market into the second half, clos
关键词： About us