Under the kitchen water filtwapurifimarket driven by Chinas
In recent years, as consumers of drinking water to enhance water quality requirements, more and more families choose to buy a water purifier. Currently on the market in the sale of a wide range of water purifiers, mainly under the kitchen water purifiers, water purifiers faucet, countertop water purifiers, water purifiers and wall-mounted net kettle / barrels.
According to GfK (GfK China) water purification products retail monitoring data show that in 2017 water purifier consumer end market size of 14 billion yuan, an increase of 20%, the growth rate is considerable.
fast-growing online market, the price difference between online and offline to increase
At present water purifier market growth mainly depends on the fast-growing online market, according to GfK (GfK China) water purification products retail monitoring data show that in 2017 the amount of water purifier online retail market grew maintained at 26.4%, while the offline market volume of retail sales were flat in 2017, but the line under a steady increase in the market price of the line retail market prices up nearly 10%.
under the kitchen water purifier become a new trend drink straight tip
at the end of the device to drink straight , under the kitchen water filter with its high filtering accuracy, hidden in the cupboard and other advantages, it has been subject to widespread consumer concern. In recent years, under the kitchen water purifiers increasingly focused on the design to make it more rationalized in terms of space utilization, and more and more manufacturers to design a kitchen under water purifiers can be self-installed, reducing the staff home the cost of installation, but also allow consumers to feel great convenience.
According to GfK (GfK China) water purification products retail monitoring data show that: in 2017, under the kitchen water purifiers have occupied 84.3% market share in the overall market in clean water, and up to 28.3 % growth rate continues to grow.
In water purification in the market, a variety of purification techniques coexist with membrane technology, the RO membrane technology reverse osmosis filtration, activated carbon adsorption technology PP cotton and physical filtration technique Wait. RO reverse osmosis technology with high precision filtration technology to remove various impurities in water, good water taste, has been widely used in the kitchen in the water purifier.
According to GfK (GfK China) water purification products retail monitoring data show that in 2017 RO reverse osmosis water purifier has been accounted for under the kitchen styleWater purifiers 72.3%, an increase of 40% .RO reverse osmosis water purifier price is much higher than other techniques water purifiers, water purifiers which led to the price rise in the overall market.
Currently, the kitchen-type water purifiers have become the new tip to drink straight fashion, reverse osmosis water purifier high-end market leading purification. The convenience of technology innovation, has always been the pursuit of consumers.
(Source: GfK Market Consulting)
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