Water purification products business to enrich the connoti o
peoples living standards gradually improved, spiritual and cultural needs are also growing. In the past buying products, consumers saw the price and quality, todays consumers focus on quality at the same time, pay more attention to value-added products behind, namely emotional needs. Therefore, in an increasingly competitive market, water purifiers, water purification business in order to gain greater competitive advantage, it must be culture-supplement products, "nutrition", increase the cultural content of products, so as to realize the brand value.
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