The importance of water purification agents flagship storbui
The importance of water purification agents flagship store building
Author: Ma Ying-jeou
2020-04-08 Source: Original Springs to compete rapid development of the water purifier market, industry
With also on the rise, a lot of water purifiers joined agents have felt invisible pressure, clearly aware of the importance of the terminal building, we are also trying to make the terminal building to gain a competitive advantage. So, how can we make it to the terminal building?
water purifier small series, should be combined with its own characteristics in the region and market conditions when water purifier agents to join in doing the terminal building, according to local conditions , varies with time to explore a set of their own marketing programs.
a full use of network marketing each install a water filter, or yourself or your installer, to install the photo must take the water purifier shot down, but also feel free to go online, Ye Hao on the circle of friends, QQ space Ye Hao, microblogging worth mentioning, can take advantage of full use to brush out their own "sense of presence", so that people around you are able to remember not only sellers but also sellers, has been sold goods. Hot atmosphere that comes out of this, it is important to spread positive energy, this energy is in turn will give you extra points, it will produce aggregation effect.
Second, the implementation of standardized service machines sold, and even home delivery installation, including installation work clothes, work caps, dust-proof shoe covers, installation kit, etc. "small wrench service" in the first line has been maintained? civilization after the door politely communicate with the owners of each agency, during installation or replace the filter in the machine, pay attention to hygiene to maintain, etc. these not only embodies the brands professional and professionalism literacy, but also able to accumulate a good reputation. The so-called Gold, silver cup, as the users reputation!
Third, the new one is just in time to launch new products to market, on the other hand is not on the regional market, so that consumers themselves the price is not comparable to similar products, can be called the new. Otherwise, if a product other stores already have, and you just on, can not be called new. In short, the marketing, new products can bring premium space and high rates of return on sales and marketing, the water purifier investment to keep up with the rhythm.
Fourth, to establish a distribution network of sellers, even if a high rate of return, but eventually limited the number, but if you have a team of sellers, cluster effect will be very obvious. So then into the next level, if the regional market where agents gradually developed distribution network, so that multiple teams together for you, even if profit margins middle a little, but the dish up, the rate of return is more than you would a person meaningful, the network built up, with brand coverage overall sales will zoom.
Fifth, make good use of small gifts customers really want to buy what? Of course, is to buy the product! So is the core product, too different, too have to buy. But the customer still lurks deep inside a "Little 99", is the "additional profit of excitement," Give it to inspired, sellers paid off, it kicked into it.
At this stage, water purification agents to join the terminal building to be able to do only in the fierce water purifier market? This dream can only be achieved through effective water purification industry marketing.
本文由Philips water purifier发布于Industry news,转载请注明出处：The importance of water purification agents flagship storbui
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